Colgate Palmolive Case Analysis of "Precision" toothbrush.

Problem Statement The aim of this report is to analyze the both different launching strategies (as a niche or a mainstream harvest-time) for Colgate Palmolives advanced toothbrush, Precision, and contain the one that is the most suitable in the face of the grocery tilt and consumer needs. The report also aims to hurl recommendations for the come outing, markering, communication and packaging of the product under the elect strategy. Situation Analysis Comp any(prenominal): In 1991, CP held 43% of the realism toothpaste trade and 16% of the world toothbrush market. Other oral interrogatory cargon products included dental floss and mouth rinses. In 1991, intercontinental sales of CPs oral care products increased 12% to $1.3 billion, invoice for 22% of CPs total sales. Toothbrushes represented 19% of CPs U.S. oral test Care Division sales and profits, and CP held the number one personate in the U.S. retail toothbrush market with a 23.3% record book share. Dollar sales of toothbrushes had grown an average rate of 9.3% per annum since 1987, expert now in 1992 they increased by 21% in time value and 18% in volume, due to the opening of 47 naked products and line extensions. The high level of competition and innovation in the tooth brush industry obliges CP launch a supreme product (super premium market) Companys Strengths: * Colgate is a well-known brand name in the Oral Care industry. * CP is creating a new and innovative product, Precision.

* CP has up-graded 25 of 91 manufacturing plants. * CP acquired Mennen, a mens toiletry company. Companys Weaknesses: *CP has been t he laggards in advertizement and marketing ! in the late 1980s. * Colgate has neer placed any toothbrushes in the Super-premium toothbrush category. Competition: CPs headstone toothbrush industry competitors are Johnson & Johnson (JJ), and OralB. All these puddle an extensive product (toothbrushes) portfolio offer distinct... If you want to get a full essay, order it on our website: BestEssayCheap.com

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