A Report on Social Marketing Campaign Essay Example | Topics and Well Written Essays - 2000 words

A Report on Social Marketing Campaign - Essay Example The spread of HIV and AIDS is mainly caused by social and health problems, therefore social marketing offers mechanisms for solving such problems through encouraging people to live healthier lifestyles. According to Kotler & Roberto (1989); Rogers (1995), the idea of diffusion and social marketing has been transformed to form strategies for use by the public throughout Asia, Africa, North America and south America. According to the United Nations, in the past two decades 60 million people have been infected by HIV/AIDS and reportedly 20 million deaths have been reported. Ninety-five percent of the infected population presently live in developing countries. The report on the Global HIV/AIDS Epidemic, UNAIDS (2002) warned that unless prevention and treatment measures are put in place and followed diligently, over 68 million people would die in the next 20 years. Established cases of HIV/AIDS infection have increased in occurrence throughout different region and numerous countries repor t severe HIV epidemics amongst injecting drug users (IDUs). The countries with high frequency of HIV infections among IDUs are Myanmar, Thailand, Indonesia, Nepal, Malaysia, Vietnam, China, India and Iran. Justification One of the major HIV/AIDS epidemic accelerants is the drug abuse and misuse. The major barrier in the fight against new HIV infections, recent drug use and emerging responses is the limited up-to date information on the magnitude of the problem. Reports across several countries on the number of HIV infection cases show drastic increase among IDUs. Countries in transition and especially developing countries are extremely susceptible to drug abuse and the risks associated therewith, piling serious burden on already frail health and social facilities. UNAIDS (2002) and WHO (2004) state that there was and still is the potential for a main outbreak of HIV among the IDUs particularly in Russia and bordering countries in the Eastern Europe and in other numerous countries es pecially across Asia. In some countries with high HIV frequency among the IDUs, HIV prevention measures have been implemented however reports of low effective impact ability upon epidemic among the IDUs is due to their limited availability and thus receive few drug users. On the other hand some assessed countries are yet to enact policies that specifically address HIV/AIDS issues affecting the IDUs. Some countries rarely address the issue before it becomes an epidemic and therefore the policy makers and programs tasked with the drug use and HIV are deemed unnecessary. Across the world over, HIV and AIDS response in Australia is recognised as a success. The national prevalence is lower compared to other high income countries. Through peer education and community based organisations the IDUs, gay communities, and sex workers in Australia on a national gesture prepared early and efficient on the embryonic crisis such as providing support, care and education on the importance of safe se x and drug injecting practises. Initially, the government and healthcare professionals established sturdy leadership program, across the affected communities and the epidemic at large. Australia continues to utilize and gain from the good leadership foundation and the level of the policy innovation. For instance, the implementation of

To review the work you have completed in the course and to reflect on Essay

To review the work you have completed in the course and to reflect on what you have learned from it - Essay Example When I consider writing and understanding arguments within a paper, I realize that often papers do not just consist of an essay of thoughts. They also are not necessarily incorporated just of facts and research. The best thing I have learned about writing research papers is that sometimes when writing an argumentative paper, a person has the chance to research two sides of the subject and discuss the pros and cons of it throughout the paper. It allows for someone not to just look at one part of it, but to write a paper that is more informative when someone were to look at two sides of an issues. Some subjects are simply much broader. Through my desire to further obtain goals, it is necessary to continue the steps needed in order to achieve them. This class was part of the stepping stones that I have needed to take in regards to sounding like a more proficient writer and more intelligent person. Although sometimes I have ideas, it is hard to sometimes convey them in a written form. I have been able to better learn how to do that. In regards to some of the areas I think I have grown the most is in my selection of resources. Not only do I realize that I need two sides of a subject in order to tell the complete story behind a paper, I also know that research must be credible. What is always online is not always what should be believed. Some resources that are online are sometimes offered as scholar or peer-reviewed journal entries. Some organizations also offer helpful articles on their websites. When looking for true factual information, you cannot just go to some website and assume it is true. Wikipedia for example can give somewhat of a background about a topic but as far as its credibility, by its name you would think it was like an encyclopedia. Instead of it being an encyclopedia, it is a waste of time because it is not legitimate. I have learned other areas where to look for credible resources. Though