Assessment Individual workbook (70%) 3000 words Assignment

Assessment Individual workbook (70%) 3000 words - Assignment Example For instance, the government’s ‘Mortgage Support Policy Scheme’ supports home owners who have fulfilled the set criteria to pay back their mortgages by offering around 80 percent of total interest assured. This policy will somehow decide part of Bryant homes’ policy; the more individuals who find the money to pay back mortgages, the more houses would be sold but by increasing demand. Economic: The general economic view for the last six quarters has been that of a contracting financial system. Even with the small intensification attained, the majority of sectors of the economy are still suffering from the outcomes of the recession. The result, together with increasing unemployment level, is that individuals have smaller amount money to use, and are likely to spend their restricted resources on necessary products. This invariably indicates that the high-end market where Bryant homes is represented may suffer, which is not the case of lower-end market. Nonetheless, the government has made attempts to ensure ascertain that additional credit is accessible to individuals via the banks â€Å"by issuing bailout funds† (Barlow et al, 2003, p. 139). These developments indicate that the company may have to sell its significant stock of developed houses at prices quite below to what was actually estimated, with the purpose of raising cash and enhance liquidity. Social: The business has started societal campaigns to support learning, secure operational environment and job assurance to the individuals. Social factors play a critical role in influencing the policies Bryant homes adopts since alteration in â€Å"patterns of living may dictate what sort of houses increase in demand† (Pan et al, 2007, p. 190), for instance, family focused houses rather than flats. Technological: The role of technology in the accomplishment of any business in aggressive markets of today cannot be disregarded. The company invested huge amounts during the last year to improve the