Outdoor Media

exterior media CHAPTER 12 - OUT-OF-HOME ADVERTISING CHAPTER OBJECTIVES After reading this chapter the scholarly person should s endure: 1. The diverse formats of the out-of-home industry. 2. open-air(prenominal)s role as a supplement to other media. 3. Primary advert goals of out-of-home ads. 4. Overcoming the see to it problems of alfresco(prenominal) announce. 5. Creative uses of out-of-home, transit and shelter posters. 6. Measurement of the outdoor audience. CHAPTER OVERVIEW outdoor(prenominal) signs promoting goods and serve are the oldest forms of advertising and date to prehistoric times. An increasingly unsettled population and out-of-home population makes this medium an important destiny of advertising. license of outdoor messages foundation be found in pre-historic carvings on bronze and stone tablets. In Egypt, outdoor was a favourite means of posting public notices as rise as sales messages. Painted advertising dates at least to Pompeii, where in an elaborate way decorated w anys promoted local businesses. In this country, outdoor can be traced to colonial America where posters were c entirelyed broadsides. The modern era of outdoor advertising was introduced when the automobile created a mobile society. open-air(prenominal) benefited from speckless printing techniques and a growing advertising industry that was constantly looking for effective means to reach prospective consumers. The Outdoor Advertising Association of America established the Traffic poll Bureau for Media Measurement to authenticate audience data. Outdoor advertising is experiencing growth at a rate twice that of all other new advertising. This is attributable to several things; grow ideational options, offering of digital formats, fragmentation of broadcast and print, and increased elicitation and creativity. Outdoor advertising is giving way to out-of-home media because outdoor has spread out into the fields of shelter and transportation formats. Out-of-d! oor now has a narrow meaning--highway posters and signs. Out-of-home...If you want to get a full essay, set up it on our website: BestEssayCheap.com

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